Atlas Collectif: Boundary-Shattering Running Wear That Makes Every Run a Statement Now At The Pace
Imagine powering through your weekend 10 K in gear that looks clean, feels feather‑light, and quietly flexes both function and conscience. Meet Atlas Collectif—the fledgling performance apparel brand rooted in Dubai and Kuala Lumpur, born from the unlikely mash‑up of design, sustainability, and global runner camaraderie.
Origin Story in a Stride
Co‑founders Hugh Koh and Benjamin Hagen—friends since 2016—birthed the idea during post-run catch‑ups in Dubai. The brand was officially seeded in 2020 and launched publicly in early 2023 . Their vision? To create running gear that’s as thoughtful in its impact as it is on‑form in its aesthetic.
What Sets Them Apart
Atlas Collectif doesn’t just do “performance”—they thread design and eco‑awareness into every stitch. Certified by the Global Recycled Standard (GRS) and Control Union, their garments use recycled polyester, bamboo‑organic cotton blends, and biodegradable packaging .
Their design language nods to Bauhaus minimalism with retro‑futurist graphics and universal colors—gender‑neutral, ageless, and easily flexed on the run or the streets, according to the recent Snkrdunk article by Charles Basa.
Why It Speaks to Southeast Asian Runners
Atlas Collectif stems from Southeast Asia’s melting‑pot energy—Hagen’s multicultural background informs a brand that refuses to be bounded by borders or national identities . Southeast Asian runners know the heat, the humidity, and the need for gear that stays light, breathes hard, and still looks sharp at the post-run kopi kiosk.
A standout capsule—the Wadi collection, inspired by the bare‑bones beauty of the UAE/Oman Hajar Mountains—features neutral tones and eco‑fabrics like recycled poly and bamboo cotton, nodding to regional terrains and sustainability instincts .
“Running is about more than performance; it’s about community and connection. We wanted our designs to reflect that inclusivity and creativity.”
— Benjamin Hagen (Tatler Asia)
That’s the vibe: running culture as creative culture, with room for individuality even on a sweaty morning lap.
Why Weekend 10 K Runners Should Care
You’re not limping through 10 K—you're breezing it, casually clocking decent splits. Gear that balances tech with minimalist flair—and does so without trashing the planet—is rare. Atlas Collectif doesn’t scream “performance gear,” but your run—and your body—will feel it. Perfect for the flex: subtle, smart, and next-level in the “I-know-what-I’m-doing” way.